Performance Audit
Know what is really working before you scale it.
A Boldscale Performance Audit gives you an evidence-based view of how your marketing is truly performing — reported versus real ROAS and CAC, wasted spend, tracking gaps and the fixes that matter most.
The problem it solves
Reported ROAS, CAC and revenue usually come from the same platforms and teams that run the marketing. They are useful, but they are rarely reconciled against what the business actually earned.
A Performance Audit rebuilds the numbers that matter from source evidence, so you are not scaling, cutting or renewing based on figures nobody has checked.
Who commissions it
Typically commissioned by
- Founders and CEOs
- CFOs and finance leadership
- CMOs and growth leaders
- Boards and investors
Common triggers
- Preparing to increase paid investment
- Reviewing or changing agency
- A new growth leader wants a baseline
- Reported growth and revenue disagree
What Boldscale examines
- Media spend and platform delivery
- Measurement and event quality
- Attribution and cross-channel overlap
- CRM and backend revenue reconciliation
- Real and fully loaded CAC
- ROAS and contribution economics
- Agency reporting and billing
- Channel and creative concentration
- Incrementality where the evidence permits
- Scaling headroom
Evidence required
Access depends on scope. Relevant ad platforms, analytics, agency reporting, CRM or transaction records and selected commercial information may be required. Read-only access is preferred wherever available, and data requirements are agreed before analysis begins.
What you receive
Deliverables
- Findings report
- Evidence schedule
- Financial impact where possible
- Growth risk map
- Prioritised action plan
- Leadership readout
How the engagement works
Scope
The question, period, channels and evidence requirements are defined.
Access
Relevant records are shared under the agreed scope, read-only where available.
Reconcile & examine
Sources are compared, assumptions tested, discrepancies documented.
Report & readout
Findings, evidence and recommended actions are presented to leadership.
How objectivity is maintained
- Findings are built from source evidence, not platform claims
- Assumptions are separated from observed facts
- Every material finding is traceable to data
- If your reporting is sound, we say so
- No obligation to engage Boldscale for anything else
FAQ
No. The audit is an evidence-based review. If you want us to act on the findings, that becomes a separate scaling engagement.
Get the real numbers before your next big decision.
Tell us what you are planning to scale and we will scope the audit.
Book a Growth CallResults, figures and examples on this website are illustrative and do not guarantee future performance. Boldscale’s Performance Audit, Performance Monitoring and Growth Due Diligence services provide marketing, growth and commercial analysis; they are not statutory financial audits, accounting assurance, legal opinions, credit or investment ratings, or regulated investment advice.